AdminMay 14, 20203 minThe New Normal: Customer Expectations Post-CoronavirusFew industries have been hit by Covid-19 as hard as the retail sector. After years of concern around the future of the high street, retai...
AdminSep 30, 20194 minEssential B2B Prospecting Tips for SalespeopleYou can be armed with a highly segmented target universe full of profitable new business opportunities, a fantastic strategy and an authe...
AdminAug 30, 20192 minThe Difference between Value Proposition, Positioning and MessagingSo often used incorrectly – whether innocently or to impress – it can sometimes be difficult to gain clarity on value proposition, positi...